AI Insights · Timothy · July 2023
Top 5 Beauty Retail Apps Performance in the UK, Q2 2023
Discover the performance trends of the top 5 beauty retail apps in the UK during Q2 2023, based on Sensor Tower data.
During the second quarter of 2023, the top 5 beauty retail applications in the United Kingdom showed varied performance in terms of downloads and active users. Here’s a detailed look at the trends for LOOKFANTASTIC: Beauty & Makeup, Superdrug - Beauty and Health, Feelunique: Limitless Beauty, Cult Beauty: Beauty & Makeup, and CHARLOTTE TILBURY.
LOOKFANTASTIC: Beauty & Makeup saw a fluctuating trend in weekly downloads, starting from approximately 21.2K at the end of March and peaking around 23.6K in early May. The app's weekly active users moved from 99.2K at the end of March to a high of 113.9K in early May, before slightly decreasing to 102K by the end of June.
Superdrug - Beauty and Health experienced a steady increase in weekly downloads, starting at 17.1K at the end of March and reaching 20.5K at the end of June. The app's weekly active users exhibited a similar growth pattern, moving from 50.7K at the end of March to 57.5K by the end of June.
Feelunique: Limitless Beauty had a notable increase in weekly downloads, starting from 11.5K at the end of March, peaking at 18.7K in late April, and then stabilizing around 14.7K by the end of June. The weekly active users for this app followed a consistent upward trend, beginning at 56.8K in late March and reaching 77.6K by the end of June.
Cult Beauty: Beauty & Makeup saw a steady pattern in weekly downloads, with figures fluctuating between 5.6K and 8.1K throughout the quarter. The app's weekly active users increased from 18.4K at the end of March to a peak of 25.5K in mid-June, before stabilizing around 23.9K at the end of June.
CHARLOTTE TILBURY demonstrated a significant spike in downloads, starting with modest numbers and dramatically increasing to 49.4K in the final week of June. The active users for this app surged from 34 in late March to 47.7K by the end of June, indicating a growing engagement with the app over the quarter.
These performance trends provide valuable insights into the beauty retail app market in the UK. For more detailed data and insights, visit Sensor Tower.
